Posted by Ryan Yurewicz on Sep 30, 2008
After all your hard work of researching possible new publishers, the next step is contacting them.
The best way to turn them off immediately, and burn a bridge or two is through a mass email.
You know… “Hello, We offer an affiliate program, and believe that your site is a good fit for our program. We offering [...]
Posted by Michelle Pushefski on Sep 25, 2008
Today’s Affiliate Rant: The networks supposedly “screen” their applicants on the way in. But, in most cases, this is just industry schpeal to lend comfort to merchants coming on-board. Now, we all know they can’t screen all affiliates…. but when they identify a known problem, perhaps dig into the rest of your base to ensure [...]
Posted by Michelle Pushefski on Sep 19, 2008
Banner sizes always raise questions when getting started, and down-the-line.
Marketing Sherpa’s “Chart of the Week” this week focuses on banner ad performance. It’s pretty interesting, and although affiliate program banner performance can differ from traditional ad performance, you have to love the data.
Their study resulted in better performance by the larger ads (300×250 & 728×90), [...]
Posted by Ryan Yurewicz on Sep 19, 2008
When recruiting, think outside the box. You know your product best, and how you would like it promoted,… so take things into your own hands. For example, look for partnerships with application developers within Social Networks like Facebook, My Space, Forums, and twitter. Just be sure that it’s a good fit.
Posted by Michelle Pushefski on Sep 19, 2008
So, you ask… who are the folks behind Solid Cactus Affiliate Marketing? We’ll give you a little peek into who we are, and the daily insanity that we call work. Don’t get me wrong… Affiliate Marketing is, in a word, awesome. But, it definitely fills your day with craziness and interesting people.
Michelle Pushefski, Affiliate Marketing [...]
Posted by Michelle Pushefski on Sep 12, 2008
Thanks for visiting the new Solid Cactus Affiliate Marketing blog. We’re excited to have an avenue to share ideas, news and more, as well as receive some great feedback.
Topics up for discussion on a regular basis are the basics:
Starting an Affiliate Program
Optimizing
Commissions (Choosing one, tiers, bonuses, etc)
Publisher Communication
And, the ever-important Recruitment
We are also here to [...]