Best Time of the Year

I am a huge sports fan and to me this is the BEST time of year.  Every day there is a sporting event to watch.  You can pick from the World Series, college football, the NFL, the NBA (but who really watches that anyway), and most importantly the start to COLLEGE BASKETBALL.  To say the least, I am huge college basketball fanatic.

My favorite team the Tarheels of North Carolina open their season tonight with an event known as Late Night with Roy Williams.  For all the few out there that do not know what this is its a show that the team puts on for its fans.  They put on skits, play jokes on each other, and at the end they have a short scrimmage between themselves.

This event is what the fans (ME MOST OF ALL) look forward to the most.  It is not because I get to see my beloved Tarheels act corny but I get to see how well the highly anticipated McDonald’s high school All-Americans (the teams new recruits) do in their first game action.

It is great to see them out there playing because before this all I had to go off of was the hype built up by sports analysts.  Now I get to see what these players have to offer.  And if that player does not impress me as much as I thought, it doesn’t bother me because I know he will get the coaching he needs to live up to that hype.

By now you are probably thinking this guy just wants to blog about his favorite sports teams and this has nothing to do with Affiliate Marketing or recruiting.  But wait, it does.  Now that you have all your new recruits and built a good starting relationship with them, it’s time to see how they perform.  It is inevitable there will be a few that perform right off-the-bat, but then there are couple that had a lot of “hype”, and now are not performing as well as you hoped.  (The highly anticipated McDonald’s high school All-American that does not impress me at first.)

Now this is the important part.  Don’t worry if they don’t perform as well as anticipated, because sometimes it takes a little coaching and TLC to help them reach their expected performance.  That’s where you come in… you need to step up, identify the problem, and work with that Super Affiliate.  Remember you know your product the best!