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Archive for 2008

Getting Better Affiliated With Your Halloween Candy!

Posted by Ryan Yurewicz on Oct 31, 2008

As a kid, the best part of Halloween was the end of the night, sorting through all of your candy.  Now, looking back and comparing it to today…. it’s a lot like reviewing affiliate applications.
Halloween night, the first thing I used to do was dig for any KING SIZED candy bars ( or, in our [...]

More time…

Posted by Michelle Pushefski on Oct 30, 2008

Ok… so this doesn’t specifically pertain to affiliate marketing, but I have to liven it up a bit every now and then.  That, and I just had to share this amazing product with the world.  It’s called the “Go Office Wheel Mate Steering Wheel Desk”.
For those of us who try to find extra time [...]

Building for the Future

Posted by Ryan Yurewicz on Oct 28, 2008

As many of you already know, I love sports and can almost always relate anything to some type of sport.  I will even relate this economic crisis to sports.  For all the haters out there, just keep reading.
My advice to any merchant with an affiliate program who may be seeing a sales slump, is to [...]

Save ___ this week only!

Posted by Michelle Pushefski on Oct 27, 2008

With the economy in flux, you, me and most other consumers out there are looking to save an extra buck here and there.  This means more coupon-ing, more price comparison… especially with the Holidays coming, every dollar counts!
Affiliates are bringing a steady stream of traffic to your site, and you want to add some new [...]

Best Time of the Year

Posted by Ryan Yurewicz on Oct 24, 2008

I am a huge sports fan and to me this is the BEST time of year.  Every day there is a sporting event to watch.  You can pick from the World Series, college football, the NFL, the NBA (but who really watches that anyway), and most importantly the start to COLLEGE BASKETBALL.  To say the [...]

Online Holiday Sales Looking Bright?

Posted by Michelle Pushefski on Oct 22, 2008

With the economy in a slump, and consumers tightening their wallets more than ever, many eTailers are questioning the fate of their bottom line this holiday season.  However, a recent study suggests that online retailers may see better than expected sales.
Not only are projections for a increased revenue, but online purchases will surpass in-store sales. [...]

Building Relationships with Recruits

Posted by Ryan Yurewicz on Oct 22, 2008

Now that you have recruited a few new affiliates for your program, you need to build on these relationships.  Remember to stay in touch… contact them on a regular basis.  This could be a quick email to check if they need anything, sending them a marketing calendar for Q4, or meeting up with them at [...]

Please hold…

Posted by Michelle Pushefski on Oct 17, 2008

“All technical support analysts are currently busy. You can remain on the line and a representative will be with you shortly, or you can press “0″ to leave a message and a rep will return your call as soon as possible.”  OR NOT
Everyone loves the big “G”, but something is fishy in their Affiliate Pond.  [...]

New Google Display Ad Builder Tool for Search Affiliates?

Posted by Michelle Pushefski on Oct 16, 2008

Interesting Google tool for the graphically challenged… might be good for search affiliates not quite up to the task of designing ads, or using the pre-packaged affiliate banner ads.  (kind of hack-looking, but it might be so far off of the norm, that it catches the eye) Read More…

First Page Of Search Results Not All It’s Cracked Up To Be

Posted by Michelle Pushefski on Oct 14, 2008

Again, love the charts from Marketing Sherpa…. this one is specifically interesting to those retailers who aren’t showing on the first page of results, and often feel like they aren’t being seen.
A recent study shows that, niche searchers will dig deeper than the first page to find what they are looking for.  Read More….

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