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AdWords PPC Trademark Policy Debate

Posted by Michelle Pushefski on May 29, 2009

In case you haven’t heard… Google is now allowing the use of Trademarked terms in Sponsored Search ads, and as keywords. (Official Google Release) Campaigns are able to be built now, and will go live on June 15th.
Red flags went up for some merchants who have worked hard to establish their brands, and [...]

Nuts. (Several Amusing Titles For This Post Were Discarded By Mgmt)

Posted by Michelle Pushefski on Apr 20, 2009

From time to time, we receive care packages from our clients with various products from candies and cookies, to skin care products and toilet paper. And, as you might expect our favorites fall into the “edible” category.
This morning I found a large box on my chair with in excess of 15 lbs of nuts, [...]

Girl Scouts Squash Online Innovation

Posted by Michelle Pushefski on Mar 12, 2009

Just another sad case of a traditional business model not embracing ecommerce. <sigh>
There’s not one person I know who doesn’t wait for Girl Scout Cookie Season… Thin Mints, Samoas, Taglongs and more!  But, wouldn’t it be fantastic to be able to order them online, while still helping out your local troop?
Today, Newsweek featured an article [...]

Commission Junction gets Overstock.com

Posted by Michelle Pushefski on Mar 11, 2009

Earlier this year Overstock.com announced it was parting ways with LinkShare after a lengthy relationship on the network. The logical question was where the program was moving.  A lot of speculation about Commission Junction arose, and even some mentioned taking it independent.  But nothing had been confirmed until an official release from [...]

Nuts!

Posted by Michelle Pushefski on Feb 9, 2009

As we swiftly approach Valentine’s Day, visions of roses, hearts, chocolates and lingerie fill the air.  The holiday is pretty standardized when it comes to gift giving, maybe it’s time to shake things up a bit and, pardon the pun… “go nuts”.
I know… cashews, peanuts and almonds don’t spark thoughts of love and passion, [...]

New Year, New Opportunities

Posted by Michelle Pushefski on Jan 2, 2009

As we move into the first weekend of 2009, December has come to a close, the 2008 numbers are in… and whether you fared well or not so well during this tumultuous time, the new year brings new opportunity for growth and redemption.
Everyone knows that Q4 is the the make-or-break quarter for most businesses, with [...]

Hello Angels…

Posted by Michelle Pushefski on Dec 19, 2008

So, we are quite a motley crew here at Solid Cactus, and although we work hard, we play hard as well. Being in Northeast Pennsylvania, we generally get a good amount of snow each winter, sometimes all at once… as is the case today. We are expecting 6-10 inches by the end of [...]

How Not to Deal with Affiliates, the Best Buy Method

Posted by Michelle Pushefski on Dec 19, 2008

A quick reminder as we move into 2009….
Developing relationships with your affiliates can take a tremendous amount of time and effort… so be wary not to throw it all away with a change that you deem small. Remember, although affiliate marketing can be daunting to understand, its not always something to be left up [...]

New CJ Merchant - Dermal Renu

Posted by Michelle Pushefski on Dec 18, 2008

Another new merchant on Commission Junction in the Beauty category… DermalRenu.com.
DermalRenu.com offers an advanced anti-aging skin care system that eliminates the signs of aging by reducing the fine lines of wrinkles while promoting a youthful skin texture. Product offerings include The Dermal Renu System, which consists of four skin care products, two for [...]

MySaleByOwner.com - New Merchant in ShareASale

Posted by Michelle Pushefski on Dec 18, 2008

We recently launched a new Share-A-Sale merchant in the Real Estate category, MySaleByOwner.com.
With the housing market in flux, more and more home owners are looking to sell their house outright, instead of using a listing agent.  MySaleByOwner.com offers listing packages as low as $10.99, and syndicates your home listing to Trulia, Zillow, PropBot, Homescape, [...]

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